Refurbishing Premium Bicycles

Transportation
Written By Paule Breton

In 2016, Right Bike launched a product line of upcycled bicycles with the intention of promoting cycling, diverting waste and expanding the number of supportive employment jobs they provide to individuals with barriers to employment. These products also promoted cycling as a safe, affordable and fashionable way to get around the city. An OETN advisor provided specific advise on Right Bike’s online advertising campaign, with the objective of increasing the number of upcycled bicycles sold and used locally.

Advisor: Riaz Sidi

Paule Breton
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